Survey results lead to Social Media usage

posted on Friday, May 14th, 2010
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The chronic and constant uncertainty surrounding the Alberta heath care system lately is making a complex situation even more uncertain for the public and professionals. In the face of growing doubts about the direction and destination of the Alberta health care system there is a need for clarity and focus. As part of a project to bring clarity and focus on the roles, responsibilities, relationships, and scope of nursing care in the province, the CLPNA decided to find out what Albertans valued most about professional nursing care.

The CLPNA recent hired my firm, Cambridge Strategies Inc. to perform a “most/least” conjoint on-line survey of over 900 randomly sampled Albertans that tracked and ranked 15 key values around professional nursing care. We also ran a parallel program of the on-line conjoint survey for members of the CLPNA and were delighted to have 1461 participants. The findings are enlightening and should be instructive, reassuring, and empowering to Licensed Practical Nurses working in Alberta today, even with all the turmoil in health care these days. Read on…

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